ORLANDO, Fla (April 1, 2025) -- The Amateur Athletic Union (AAU) is pleased to announce a new partnership with The G.O.A.T., The New Official Basketball of the AAU.

AAU Basketball has been a constant staple in the fabric of AAU's 'Sports For All, Forever' mindset. The sport hosts young boys and girls of all skills levels in tournaments around the nation and trains them to be tomorrow's leaders both on and off the court.
 

"The G.O.A.T. mission to push players to be their own greatest of all time is certainly a belief the AAU aligns with," said Jo Mirza, AAU President. "We are always striving to provide the very best experience for our athletes and this partnership represents that."

The G.O.A.T Basketball is an example of high-quality training equipment meeting a deep-rooted love the game. The basketball and brand were founded by two athletes, John G. Stote III and Heather Swart who have brought their knowledge to the innovation to provide a ball that empowers athletes like themselves.
 

“At The G.O.A.T., we’re proud to team up with AAU to deliver the ultimate game ball for future legends. This partnership is a game-changer!” said Heather Swart, co-founder of The G.O.A.T.
 

Through this partnership, G.O.A.T and AAU will collaborate to provide limitless possibilities and boundless opportunities for AAU Basketball. G.O.A.T will work together with AAU at select AAU Basketball events to showcase their product to parents, coaches, and athletes.

Co-founder of The G.O.A.T Basketball, John Stote, added “the best basketball on the planet becomes the official ball of the best youth league on the planet.”
 

For more information on G.O.A.T. Basketball products please visit thegoatbasketball.com
 

For more information on AAU Basketball, which is nearing tipoff for several major national events, please visit aaugirlsbasketball.org or aauboysbasketball.org.

About The G.O.A.T Basketball:
At The G.O.A.T. Basketball, our mission is to redefine excellence on the court by providing athletes with the highest quality basketballs and gear. We’re committed to innovation, performance, and community, empowering players at every level to become legends. We believe greatness isn’t given—it’s earned, and we’re here to support that journey with the best tools in the game.